Home > About

 

Profile

Creative design and storytelling are my specialties. As a manager of full-scale creative projects involving multidisciplinary teams, my hands-on experience supports nearly every phase of the product and campaign development life-cycle, including ideation, design, strategy, and user-testing.

My understanding is that empathy is the heart of good design. Focused on aesthetics WITH functionality, my creative practice is backed by design research, user stories, technical knowledge, and artistic execution. I believe creatives should remain insatiably curious if they expect to maintain their creative wares, invigorate their imaginations, and truly understand what defines their success. It's been said that, "Curiosity and rigor are the secret to creativity." I couldn't agree more.

Currently at Ford Motor Company, I work within the Global Experience Design group. I help guide and shape work-stream specific UX research efforts pertaining to digital assistant technologies, and target explorations relevant to the future of Ford vehicle experiences.


Highlights

  • Senior level creative experience—web, UX, digital products, copywriting, and strategy

  • Managed large scale creative projects for publishing and automotive organizations

  • Planned, crafted, and delivered a variety comprehensive digital experiences

  • Hands-on experiential marketing experience, planning and customer event support




Creative & Technical Background

  • Lead and develop near-term, mid-term, moonshot product vision and process

  • Manage creative workflow, lead ideation sessions and brainstorms

  • Manage user-centered design research, collaborate with designers, ethnographers and researchers

  • Extensive automotive knowledge—HMI, end-user communication strategy, and product experience

  • Creative writer, with solid understanding of persona development and product related narrative

  • Expert-level creative, with specialization in UX, visual and sound design

  • Expert user of industry standard design tools (Adobe CS Suite, Reaper, Pro-Tools, FL Studio)

  • Practical coding knowledge using HTML, CSS, JS, PHP and MySQL




Education

University College for the Creative Arts
Masters of Arts | Graphic Communication | 2006 | Surrey, England, United Kingdom

Arizona State University
Post-Graduate Study, Masters of Science | Graphic Design, Human Factors | 2004 | Tempe, Arizona

Sonoma State University
Bachelors of Arts | Communication Studies - Media, Television Broadcasting | 2003 | Rohnert Park, California


Complete professional profile and employment history is available at www.linkedin.com/in/geriamani