My name is Geri, and for the last two-decades my professional focus has largely been on visual design and digital products, and in tandem 10-years in highly-specialized segments of the automotive industry. Today, I blend a unique recipe of creative leadership skills, product passion and UX expertise to help companies craft product POVs, UX strategies, and memorable customer experiences.

As an extension to my traditional creative background, I'm a prolific storyteller, illustrator, and improvisational performer. I've written three fiction novels and possess a solid understanding of character / persona development and story structure--often borrowing these skills and applying them to my professional work.

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